"Sustainability has been a key component of our corporate culture and strategy since we were founded in 1981. We are delighted to be part of the Wohllebens Waldakademie primeval forest project! After all, we share the same values: preserving and protecting our environment is at least as important to the Waldakademie as it is to us as an outdoor company.
We are aware of how essential the preservation of primeval forests in the heart of Europe is for an ecological balance. As part of our strong partnership, we have already been able to jointly protect a total area of almost nine soccer pitches (61,247 m²) of ancient beech forests for at least 50 years. We look forward to continuing to make a meaningful contribution to environmental protection with the Forest Academy in the future. Educating our customers accordingly also plays a central role in this."
Richard Collier
CEO Jack Wolfskin